About Us
CalPro Research has conducted customer feedback surveys and/or employee engagement surveys for hundreds of organizations since 2002. We serve a diverse set of organizations ranging from large international companies, veterinary teaching hospitals, and single veterinary practices.
We are different than many professional service firms. We are focused on your success! Our goal is to provide our clients with actionable data and results to help each organization we work with to thrive.
Mission
To provide excellence in all we do with insightful information, training, and facilitation that leads to breakthrough results.
We accomplish this by:
- Dedication to continuous small improvements that yield large, compounded productivity results over time. This is also known as “Kaizen” which is Japanese for “continuous improvement.” Literally, it translates to “constant good change.”
- Serving our customers.
- Serving the community.
- Listening and ask questions to determine what you really want, and then applying our skills to help you get there.
- Seeking to glorify God in all we do by providing excellent services to our customers, resources for ministry, and “letting our light shine”.
- Being people of integrity. “He who pursues righteousness and love finds life, prosperity and honor.” Proverbs 21:21.
Values
We live out our values in the marketplace. We have the highest commitment to integrity and creating value for our employees, customers, contractors, and vendors. The Ethical Practices Institute has defined Ten Commandments for today’s business practices. We agree and adhere to these practices:
- Prioritize – Highest value is the highest priority.
- Accurately Represent – The whole truth, not a distortion.
- Integrity and Civility – Do what’s right and truthful with civility.
- Balance – Balance your time wisely – work, faith, personal.
- Leadership and Teamwork – Add value to all situations and people.
- Respect – Recognize each person’s value.
- Self Control – Use your mind and body properly.
- Prosperity – Financial gain with the purpose to help others.
- Honesty – Be 100% honest, not 99.9%.
- Contentment – Understand your limitations.

Larry Hill
Co-Founder, Principal Researcher and Consultant
Larry is a researcher, technologist, data scientist, author, coach and change agent. He has over thirty years of management and consulting experience. Larry’s corporate experience is centered in Silicon Valley where he led information technology projects for high-tech companies such as Silicon Graphics, PMC Sierra, SynOptics and others. Some of these projects were multi-million dollar efforts and international in scope. One of these projects generated a $30 million-dollar cost savings in less than one year.
As a corporate consultant and executive coach, Larry has helped start-up entrepreneurs, Fortune 500 executives and everything in between. He has experience across a wide variety of industries including: high-tech, hospitality, construction, financial services, non-profit, medical, pharmaceutical, and veterinary. He has an impeccable track record for helping executives simplify strategic issues with an emphasis on execution, feedback and continuous improvement.
Larry and his wife, Lori, founded CalPro Research in 2002 and have helped hundreds of companies implement continuous improvement programs through their survey, benchmarking and action-planning services. Clients benefit with increased market-share and employee engagement. CalPro Research works with a wide variety of industries, and their benchmarking programs have become the industry standard for hundreds of veterinary hospitals and over 20 university teaching hospitals.
Larry is a native of Silicon Valley and a graduate of the University of San Francisco with degrees in Information Systems Management and Business Administration. He has several certifications such as Life Coach and Professional Behavioral Analyst. He is an ordained pastor through the International Association of Ministries and has held several non-profit Board of Director positions. He lives in Rocklin, California with his wife, Lori. They have three adult children, their spouses, and four grandchildren.
Larry & Lori are also the authors of the The Dokimos Project which is a 12-week intensive spiritual gym experience. Dokimos is a Greek word that means “integrity” and the training is designed to help people in the workplace discover their true identity, spiritual authority, journey of hope and healing and thereby gain clarity on God’s call for their life as a professional in the workplace. For more information, please visit www.DokimosProject.com.

Lori Hill
Co-Founder, Director of Client Care
Lori manages all aspects of the client experience. Before helping to start CalPro Research, Lori has served in management positions at a CPA firm and manufacturing companies. Lori is a native of California and grew up in Silicon Valley. As soon as she graduated High School, she had her first full-time job as a receptionist at a large corporation on Bubb Road in Cupertino. She saw the first Apple building go up just down the street. Growing up in Silicon Valley gave her an entrepreneurial spirit and she has started several businesses, including a children’s entertainment business when her children were young.
Lori lives in Rocklin, California, with her husband, Larry and their fur-baby, Daisy. She enjoys spending time with their three adult children and their spouses, and four grandchildren. Lori is an ordained pastor through the International Association of Ministries. She loves traveling and has a goal of visiting every state in the U.S.
Larry & Lori are also the authors of the The Dokimos Project which is a 12-week intensive spiritual gym experience. Dokimos is a Greek word that means “integrity” and the training is designed to help people in the workplace discover their true identity, spiritual authority, journey of hope and healing and thereby gain clarity on God’s call for their life as a professional in the workplace. For more information, please visit www.DokimosProject.com.
Support Team
Our support team includes experienced and dedicated administrative and information technology professionals aligned to meet the needs of our clients.